TheSoul Publishing’s Communication Culture Has Changed

The Soul Publishing

No matter how essential a corporate practise may have looked to the overall structure of the organisation in the past, it was all up for change. This gives management the freedom to evaluate the effectiveness of its business procedures and, if necessary, choose newer, more open channels of employee contact. The Soul Publishing‘s corporate management first recognized and then got rid of any inefficient communication technologies.

 Consumers strongly preferred short-form, uplifting films in 2020, according to research, which benefited TheSoul Publishing and its lighter kind of content. TheSoul Publishing was successful in expanding its audience reach by hundreds of millions as a result of its captivating and intoxicatingly shared appeal across a wide range of people.

TheSoul Publishing, a global digital studio that creates short form video content that soars on social media, proudly announces that it has officially attracted over one billion social followers across Facebook, Instagram, TikTok, YouTube, Snap, and Pinterest. TheSoul Publishing has capitalized on craveworthy consumer trends including cutting-edge 3D technology, stop motion, fun live-action, quirky music videos, inspirational craft projects, and vibrant animation. This significant accomplishment solidifies TheSoul Publishing’s position as one of the sector’s most productive digital publishers.

TheSoul Publishing is dedicated to fostering an inclusive workplace for all of its workers and is an equal opportunity employer. We value diversity and do not discriminate on the basis of age, race, colour, religion, gender, gender identity, national origin, citizenship, handicap, sexual orientation, or any other legally protected feature. Because we value our applicants’ privacy, we preserve the security and confidentiality of all the information you provide us.

Constructing Effective Asynchronous Communication

The Soul Publishing

Asynchronous textual communication is a kind of communication in which a person (or a group of people) can exchange information and work together without waiting for a prompt reply. The benefits of asynchronous communication include:

  • It nudges you to be more succinct and precise in your assignment descriptions.
  • No need to explain everything all the time.
  • Everyone doesn’t have to be at their desks at the same time.
  • No formal team meetings are required.
  • Emails between departments are unnecessary.

A variety of technologies are needed for asynchronous communication to be successful. TheSoul Publishing management added a few technological programmes to their staff members’ regular tasks to improve communication. The group mostly makes use of Asana, a project management tool. Confluence is an internal resource used to learn more about the business, its systems, and its rules. It is a web-based corporate wiki platform. TheSoul Publishing’s third most important piece of software is Slack. Slack is a comprehensive platform for communication and teamwork that was designed with asynchronous communication in mind.



With proven skills and experience of approximately 30 years across 40 countries and more than 50 marketing brands, he has proven to be an expert in global brand approach, regional and cross-cultural marketing operation, and operational change management. It’s therefore, this skills and experience that have driven him to start mtm choice worldwide, a global market communication group. But before that, he has built in his leadership and business management skills from a number of companies.

Alexei Orlov experience before becoming the CEO of mtm choice worldwide

Alexei Orlov was employed as the senior adviser to the   CEO and Chairman of DAS, an international division of Omnicom Group. He took the responsibility of overseeing all marketing and brand positioning for all of the Volkswagen Brands portfolios across ASEAN and Greater China. He was also equally responsible for the financial superiority of Volkswagen’s vital regional business when he was working as part of the company’s core executive team.


When he was a member of Volkswagen’s Executive management Team, he was mutually accountable for the commercial brilliance of the company’s essential regional business, as well as being co-responsible for the brand veracity and marketing operation of the organization’s key brands, he initially owned and ran ROCQM and MCW, expert in brand strategy and commercial improvement

Preceding to administrating ROCQM and MCW, he was playing the role of Global Brand Communications Director for Volvo Cars and Marketing Director of Volvo UK, during that time the company became the second biggest national selling company for the Volvo Corporation.  Before joining Volvo Cars, he was the Marketing Director of Avon Cosmetics Retail, Europe the youngest executive ever to be given directorship position at Avon.

His enthusiasm for brand superintendence and operational leadership, driven by dynamic and happy teams, was perceptible at the very start of his professional life as a founding member of the exceedingly successful Paperchase Retail Group.

Alexei Orlov has earned a number of awards and accolades throughout his career. The awards he has been awarded are for his contributions to the global marketing sector. One extraordinary was awarded CMO of the year for ASEAN by The World Brand Congress for two years consecutively.